Should Regular Glazing Customers Expect Discounts?

If you ask any of the glaziers London who install the sash windows London customers have in their homes, they will tell you that retaining customers is just as difficult as finding them. A glazing company has to work hard from the very beginning of a relationship with a customer to earn that client’s business and then work just as hard to keep that business. But does that mean offering a regular client a discount on estimates for repair, replacement and installation work?

A client who continually turns to a glazing company for work is the kind of loyal customer that a glazing company can build a successful business with. When a client has a glazier do a lot of work, the client expects high quality results and written guarantees. Not only that, but a regular customer also expects to get reasonable pricing as well, and that is to be expected.

To quantify this discussion, we should list out the various kinds of repeat customers so that we know exactly how much business we are talking about. The top kinds of repeat customers are:

• Customers who call once or twice a year for repair work and occasionally for a replacement or installation job.

• Customers who call repeatedly for repair work to multiple properties and also have replacement and projects done from time to time.

• Customers who keep the glazier busy on a regular basis with a variety of projects.

• Customers who rely on the glazier on a regular basis and also make it a point to help the glazier find new customers.

Every customer deserves a reasonable price and a consistent, professional approach to each project. That professional consistency and reasonable pricing is how glaziers retain their current client base. But the customers who go above and beyond with their work requests and their attempts to find the glazier new clients should be rewarded for their loyalty.

As long as a glazing company is consistent with how it distributes discounts to existing clients, then there should never be a problem. A truly professional organization knows how to retain its client base by rewarding good clients with incentives and price discounts.