Anodic Powder Coating

‘Anodic’ finishes continue to gain popularity with specifiers for architectural metalwork on new and refurbishment projects. Natural anodised aluminium is a robust, attractive finish, however ‘Coloured’ anodising e.g. gold, bronze or a blue grey, can be very expensive. Additionally, as anodising is a natural process it is vulnerable to variation in terms of surface appearance and colour fidelity. In response, Powder manufacturers have developed ‘look-a-like’ finishes to Anodised colours. These have become very popular as they simulate well the natural reflectance of anodised aluminium, and particularly ‘coloured anodised’ material.

Colour Consistency: Whilst anodising an aluminium surface offers a ‘natural’ colour and appearance which changes with the direction of light and the type of processed aluminium used, it may present colour consistency issues – particularly between extrusions and sheets. The ‘anodic’ powder coat alternative, by contrast, provides a consistent colour, shade and reflective appearance, making it easier to match sheet and extrusion on site. One other main benefit is that ‘anodic’ powder coating is not limited to being used on an aluminium substrate as it can be used on other materials substrates such as steel.

Performance of Anodic Powders: In terms of ‘Weathering’ ability, the ranges of ‘Anodic’ powder coat finishes are usually manufactured to SUPERDURABLE standard, that is, in QUALICOAT Class 2 – for the toughest of specifications in the UK (Class 1 and 1.5 finishes can be made available). Be sure to specify SUPERDURABLE where available.

Quality and consistency of quality, continues to be highlighted by QUALICOAT UK & Ireland, which includes third party testing of all certified powder formulations and pretreatment systems that make up the QUALICOAT approval process. For specification support, any member of the association can offer advice and guidance. For updated information about the use and specification of QUALICOAT in the UK and Ireland, please visit the UK & Ireland associations’ website at



Selecta Systems have rounded off, what can only be described as a fantastic year, by being voted Systems Company 2017 at the National Fenestration Awards 2017. So, why is it, that a business that celebrated its 35th anniversary earlier in the year, are now beginning to win accolades and be firmly recognised as one of the fastest growing and most progressive PVCu window and door system extruders and suppliers in the industry? Sales Director, Andy Green, and Marketing Manager, Mark Walker, who have over 50 years of loyal service between them at Selecta, talk openly and honestly about the whys and wherefores behind the Selecta renaissance.

“Firstly, we are absolutely thrilled to be voted Systems Company 2017 and would like to thank everyone who nominated and voted for ourselves, as this award really does mean a lot to everyone at Selecta. The great thing about the NFA’s is that all the awards are nominated by and voted for by your industry peers, which for me, there is no greater recognition than from those that work in the industry, day in day out, so thank you again. The award also epitomises and recognises the amount of hard work that the team have put in to win this accolade. It truly is the icing on the cake for what has been a fantastic year for Selecta!” said Andy.

It is quite clear that Selecta’s presence and activity in the market has grown considerably over the last couple of years, as has the popularity of the Advance 70 Window and Door System and the service and support package of which Selecta provides. The NFA Systems Company 2017 award endorses this, combined with perseverance, hard work and a positive swing in market perception.

Mark explains the approach behind the resurgence, “A couple of years back the perception of Selecta and the Advance 70 System, outside of our own fabricator customer base, was misguided and there was an obvious lack of understanding and naivety towards Selecta, our products and services. The qualities, versatility and value of the Advance 70 Window and Door System, its associated products and our comprehensive service and support packages were not very well represented, and so this led to an overhaul of our marketing strategy and plan. We set about a more direct and open approach, promoting the real values, flexibility and benefits of being part of the Selecta family – a campaign based on Selecta being the only UK based independently and family owned PVCu System House, our company values and ethos. It also enabled ourselves to promote the real potential and stimulating proposition of fabricating and installing the Advance 70 System alongside this well-equipped business that has supported its customer base so well over the last 35 years.”

Not only have Selecta changed the way they present their selves to the industry through what they say and do, but they’ve also changed the way they look with some bold rebranding. Mark describes the rationale behind this move.

“The idea was to be different, bolder and modern when it came to the look and feel of the branding and materials. From a rather bland white to a bold, sleek and modern black enabled the products logos to really stand out! It demonstrated quite a visual change to how Selecta were originally seen and so sat nicely within the marketing strategy, plan and promotional materials.”

The change in perception and positivity surrounding Selecta and the Advance 70 System, has not only resulted in the business being voted Systems Company 2017, but also had major impact on the number of fabricators now converting to the Advance 70 System and choosing to #bepartofthefamily, as Andy highlights.

“By the end of 2017 a total of 50+ fabricators have been converted to our Advance 70 System. This is an amazing achievement when you consider that the industry as a whole was, reportedly, between 5 and 15% down over the year. We have really opened the industries eyes in to what Selecta has to offer whilst attracting a broad array of customers of all sizes. Having customers visit our site, meet and greet the Selecta ‘family’ and leave totally impressed with the state-of-the-art extrusion and distribution facilities has been immensely satisfying. I’m not too sure what people are expecting to see when they arrive, a dated backstreet Birmingham factory maybe, but they leave Selecta Avenue almost surprised but intrigued.”

“Winning Systems Company 2017 on the back of converting a record number of fabricators really demonstrates the progress we have made and puts Selecta and the Advance 70 System firmly in the spotlight. I would personally like to thank everyone involved in our recent achievements, which are already looking likely to continue well in to 2018, with an order book of conversions filling up rapidly!”

Selecta Systems certainly go in to 2018 with optimism and enthusiasm as they look to build further on one of the industry’s biggest success stories of 2017. Fabricators, installers and specifiers, it’s time to #bepartofthewinningfamily

If you are looking for a PVCu window and door system supplier that can service and support your business or require further information, then contact Selecta on 0121 325 2100, email or visit




Greenoak is an Oxfordshire-based construction and joinery business working on all types of buildings from new build to listed.

Greenoak has been in operation for the past 11 years and has always had an in-house joinery workshop to process all woodworking requirements for their construction projects. The woodworking workshop also provides solely joinery work for enquiries that come through their website, through word of mouth and repeat work.

The type of work that is completed in the joinery workshop is varied, including timber windows, doors, cabinets, wardrobes and other bespoke furniture.

Eleven months ago Greenoak installed a Multirail™ overhead runway system in their spray booth, supplied by Runners Sliding Systems. The spray booth in their workshop is approximately 20m by 8m at the widest point. Greenoak previously used a turntable to dry all their spayed timber work and now use a Multirail™ system that allows the items to hang from hooks and air dry.

Mark Glendinning, Director at Greenoak, commented “Since our Multirail™ system was installed in the spray booth we have experienced many benefits. The main advantage is that we can process spray work much more quickly, in fact we have saved so much time in the spray booth that we are taking on spray work from other joiners, as it’s more cost effective for them to outsource to us”.

Other benefits that Greenoak have seen is that they can move items around without touching them and by hanging items, they can keep them away from any dust particles and prevent any need for retouching because the items are not handled.

Mark added “The joinery spray work can now be done in half the time, previously an item had to be painted on one side, dried and then flipped over, now we can spray a whole item in one go and then move it in position to dry”.

The Multirail™ system is a ceiling mounted solution which incorporates tracks and hangers that can be designed to suit any space. Typical configurations have a spraying area, then moving the items on hangers into a drying area, which is often a space with heaters installed.

Daniel Wells, sales director at Runners Sliding Systems commented “Many joiners have installed our Multirail™ system into their spray booths, they are particularly popular for companies producing timber windows, doors and other carpentry items, saving them time, simplifying the process and overall allowing the joiners to produce a superior finished product”


Liniar, one of the UK’s leading systems companies well-known for its innovative PVCu window, door and conservatory systems, has joined forces with Insight Data.

The industry giant will use Salestracker to help power its sales and marketing strategies. Combining an online prospect database, CRM system and email marketing platform, Salestracker allows Liniar to unlock over 60,000 contacts across the fenestration and wider construction industries.

“As you can imagine, we are incredibly proud to partner with Liniar, one of our industry’s biggest names,” comments Jade Greenhow, Insight Data’s General Manager. “We are looking forward to working closely with the fantastic team at Liniar to provide the information and the market intelligence they need to continue to grow the business from strength to strength.”

“Liniar joins a whole host of major systems houses who rely on us for their industry-specific data, which is a great validation of not only our service and products like Salestracker, but of the quality of our data.”

Insight specialises in real-time data, adopting a comprehensive seven-stage verification process which includes over 20,000 research calls every month and a live feed from a credit reference agency that identifies any businesses that have folded, moved or changed owners. This ensures Salestracker users only access the most accurate data, updated instantly.

“We are delighted with Insight Data, who even at such an early stage in our relationship has really gone above and beyond for us,” adds Charlotte Curtis, Liniar’s Business Development Manager. “The whole team has been responsive to our feedback and requests, resulting in information that’s perfectly tailored to our needs. We absolutely love everything Insight Data has done for us and we couldn’t be more impressed with both Salestracker and STEM.”

Sue Davenport, Marketing Director at Liniar comments: “It’s important for Liniar to develop relationships with the fantastic installers who regularly fit our products, particularly as we prepare for the launch of our Installer Training Academy in 2018. Salestracker and STEM are already enabling us to reach out to loyal Liniar installers and Jade and her team have been so responsive to any questions we’ve had.

“We are really excited by this partnership and see Insight Data and Salestracker as integral parts of our future strategy.”

For a demo of Salestracker, contact Insight Data on 01934 808293 or via email at

Sales up at Kenrick

In a year that many have described as ‘flat’, Kenrick has announced a rise in sales for two of its best-selling products.

The West Bromwich-based firm has reported that sales of its Easi-Fit window lock have soared by 50%, whilst sales of the Excalibur multi-point locking system are up by 25%.

Steve Jones, managing director at Kenrick, explained: “We are delighted to celebrate such a strong year for two of our best-sellers. Despite a slowdown in the housing market and uncertainty surrounding Brexit, fabricator demand for these products continues to rise. We are very focused on driving sales opportunities both in the UK and overseas and improving margins for our customers and these impressive results prove that we are achieving this.

“A 50% rise in Easi-Fit sales is outstanding and this impressive performance underlines that this product clearly delivers exactly what fabricators want – value for money, ease of fitting and high security.

“We’re particularly proud of the significant uplift in sales for Excalibur however. This is largely due to us winning some exciting new business in Eastern Europe where timber windows are more common.”

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Going grey

Kömmerling has launched a smooth slate grey foil (one side) for the C70 Gold window and PremiLine patio door systems, in response to customer demand for an additional shade of grey.

This new introduction is said to take the number of stock foiled options from Kömmerling for the C70 Gold window and PremiLine patio door systems to 11, out of a range of over 80 foils in total. According to Kömmerling, the trend towards anthracite grey (RAL 7016) and smooth slate grey (RAL 7015) is not only in the UK market, but also accounts for nearly one in every two PVC-U window installed in Europe.

Kömmerling has revealed that sales growth of foiled products has been strong throughout 2017 and claims the prospects for 2018 look ‘particularly good’, given the impending launch of System 76.

Stefan Seidel, managing director of Profine UK, said: “Investment in new foils from stock is important for our customers who recognise the premium quality of our products and in the way in which we do business.”

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