Distinction – Leading By Example

According to Distinction Doors, the composite door supplier has over 50% of the market share and confirms its position as the market leader. Chantel Roach, Sales and Marketing Director at Distinction Doors, comments: “We’re proud of what our company has achieved and we’re proud to support our customers in maximising the opportunities for their businesses.”

The company has around 80,000 doors in stock at any one time at its 86,000 sq foot headquarters in Yorkshire – 260% more than its nearest rival, it is claimed. Coupled with around 180,000 glazing cassettes and 45,000 triple glazed units, it’s an impressive offering that translates into rapid delivery and turnaround times. 

Distinction says its Signature door is widely regarded as the most beautiful on the market and its oak tree woodgrain skin is much admired. The glazing cassettes feature the same woodgrain effect for a seamless finish and claims to be proven to be the most thermally efficient – 17% more efficient than the next best. 

In the nxt-gen range the company is proving its market-leading credentials in innovation too. For example, the glazing system sits flush within its frame and has an internal glass retention bead for a sleek and elegant finish that’s unique to nxt-gen. The brief was to create the next generation of composite doors and all the feedback is that the range has delivered exactly that.

Marketing is equally impressive. The retail literature sells the Distinction difference clearly and stylishly while innovative features such as real RAL/BS colour swatches bring the door and its quality alive for homeowners. The company’s design boutique provides graphic design for promotional literature. And there’s a free bespoke door-designer tool that Distinction customers can use on their own websites and in their own sales processes.

To find out more visit www.distinctiondoors.co.uk