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The UK’s leading manufacturer and distributor of over 2,000 insulated glass components, Thermoseal Group, has introduced a brand new advertising campaign to showcase its highest performance warm edge spacers – Thermobar and Thermoflex.

The first of two advertisements, ‘From Inception to Perfection’ features a diagram of a triple glazing unit showing the two flagship spacer systems with their green and orange brand colours running through – Thermobar Warm Edge Spacer Tube (Green) and Thermoflex Warm Edge Spacer Silicone rubber system (Orange). The essence of the campaign is to highlight Thermoseal Group’s dedication to innovation, manufacturing and quality control of its spacers right from initial inception of the idea, through product development and then throughout the manufacturing process to packaging and delivery to the customer.

The second advertisement ‘British Brands Globally Recognised’ features a globe highlighting orange and green paths of delivery of Thermobar and Thermoflex products from the UK throughout the world. The delivery paths shown on the advertisement are a representation of the directions of travel of its world-class products.

Thermoseal Group’s Head of Marketing and Communications, Samantha Hill, tells us: “When it comes to advertising, we have always concentrated on pure facts of what our products offer with representative drawings of our spacers showcased in double and triple glazing units. Our statements about product performance are then backed up by industry-recognised independent performance figures. We will always continue to present pure fact, but feel that our new advertising goes one step further in highlighting who we are as a business.

“Following huge investment in our technical expertise and equipment, as well as manufacturing and the infrastructure of the business, we can completely control the quality of our products from initial inception of the idea. We design and develop our own products in-house; we test all of our products in our own laboratory and then in our EN1279 test centre to European and International standards before submitting them for independent testing; we source only the best raw materials; we compound all of our own materials in-house; we have strict quality control procedures in place; we ensure our products are packed, packaged and bar-coded straight from our production and then we deliver the goods to the UK market on our own fleet of vehicles.

“We also felt that our new advertising should showcase the multitude of awards we have won over the past 12 months, including our prided Queen’s Award for Enterprise: International Trade 2017. These awards really are well deserved and the many awards for export are the reason for the second of our two advertisements. Our world-class products are now purchased in 27 countries across five continents, this is already more than the 22 countries stated in our advertising, and we have trials running further afield. We wanted to showcase how we are making an impact in export markets by offering two of the ‘best in class’ products.

“If you haven’t already trialled our products, you may not yet know that Thermobar and Thermoflex Warm Edge Spacers have achieved thermal ratings of 0.14W/mK and 0.135W/mK respectively and have available Bundesverband Flachglas data sheet Psi values for windows and façade profiles. Both products also are also listed on the Passive House Institute Component Database and achieve phA+ ratings. The feedback we have received on our products has been outstanding in terms of usability, aesthetics and performance, and as a result they are the products of preference for many UK sealed unit manufacturers.”

To view the Group’s new advertisements, see – From Inception to Perfection: www.thermosealgroup.com/relateddownload/category/brochure-leaflet?page=2&productCatID=0 & British Brands Globally Recognised: www.thermosealgroup.com/relateddownload/category/brochure-leaflet?productCatID=0

To find out about Thermoseal Group and its comprehensive range of insulated glass components and machinery for glazing manufacture, call +44(0)121 331 3950 or visit www.thermosealgroup.com.  For full multilingual information about its warm edge spacers see www.thermobarwarmedge.com and www.thermoflexwarmedge.com.

Endurance^® Doors have just launched a new 8-page taster brochure in response to customer demand for an inspirational brochure that can be distributed en masse, leaving their 92-page composite door bible more for the purposes of a reference guide.

Described as ‘The Perfect Door For Your Home’ this new taster brochure highlights some of the key USP’s, including details of the BBA certified solid LVL timber core, unique Moisture Barrier System and high security locking options and guarantees. The seventeen colours are prominently promoted, along with a section encouraging users to try the new HomeView Door Designer.

The Classic, Country and Urban Collections are carefully summarised in the taster brochure and it has also been designed to be used alongside the popular The Finishing Touches brochure, which details all hardware and glass options including the latest architectural and heritage options.

Rachel Dixon, marketing manager of Endurance^® Doors commented: ‘Our customers requested a shorter version of our 92-page composite door bible and so we’ve delivered this taster version in quick time. We’re also actively looking to expand our marketing department with a new marketing executive and assistant, so we’re able to fully support the needs of our business and rapidly growing brand.

For further information, including a brochure pack, on Endurance^® Doors, please visit www.endurancedoors.co.uk, e-mail sales@endurancedoors.co.uk or call the sales office on 01652 462042. You can also follow them on Twitter @EnduranceDoors.

In what has already been one of the firm’s most successful years in its history, trailblazing fabricator Dekko Window Systems is celebrating rocketing sales of its premium, Infinity PVC-U range. The firm which specialises in premium PVC-U and aluminium products, has seen sales of its Infinity range of seamlessly welded PVC-U windows grow by an impressive 80% compared to the same period last year. Kurt Greatrex, Sales Director at Dekko, believes Infinity’s success is attributed to creating a strong upselling opportunity for installers and a viable route to market to meet extensive consumer demand for premium products: “It comes as no great surprise for us to see Infinity continue to soar, because it provides installers with the optimal solution to break into the thriving premium market,” explains Kurt. “Infinity helps installers rise above their competitors by offering something that is truly unique and far beyond the standard white PVC-U windows their rivals are selling down the street.”

The Infinity range is Dekko’s unique stamp on Deceuninck’s 2500 and 2800 systems, combining three distinct styles; chamfered, sculptured and the star of the range, the flush sash. What separates Infinity from its rivals is a pioneering seamless weld, achieved by innovative graf welding technology – still new to the UK. This eliminates the ugly corner grooves which are synonymous with PVC-U and allows Infinity to succeed in the high-end, premium market.

The smooth, timber-like appearance, along with a stunning range of premium woodgrain foils including Irish oak, rosewood and nut tree, all come together to create one of the most authentic timber-alternative collections on the market. Traditional aesthetics can be taken even further with heritage ironmongery, optional Georgian bars and dummy peg stays.

“Our approach at Dekko has always been customer-first, because if they are thriving then so are we. That’s why we’ve developed three strong brands in Infinity, The Residence Collection and Räum, our aluminium range – offering installers everything they could possibly need to raise their profile, make more sales and ultimately take their business to the next level. I believe the success can be attributed to the combination of quality products and all-encompassing marketing support thanks to our ‘Make It Yours’ initiative. This isn’t just overprinting brochures like many fabricators offer, this is an expansive strategy including fully customisable material which matches the installer’s brand and helps to build a stronger identity. Installers instantly have more authority thanks to professional point-of-sale material, online content and powerful showroom support,” adds Kurt.

The post Sales skyrocket by 80% for Dekko’s premium Infinity PVC-U range appeared first on Windows Active Magazine.

Image Above: Charlotte Davies, Head of Marketing, Edgetech

Warm edge pioneers Edgetech have been shortlisted for Company of the Year at the Coventry Telegraph Business Awards.

The annual event, started by the long-running Coventry Telegraph newspaper, exists to celebrate success, recognise achievement and showcase Warwickshire’s most outstanding and innovative businesses.

They culminate in a glamorous presentation evening held at Coventry’s Ricoh Arena, routinely attended by hundreds of members of the area’s business community.

When choosing finalists for the Company of the Year category, judges looked for businesses “universally acclaimed for their commercial practice and dedication”, who could demonstrate “strong market share, economic turnaround and innovative approach”.

The good news came just after Edgetech was nominated as G17 Component Supplier of the Year, and Spacer Bar Manufacturer 2017 in the National Fenestration Awards.

Head of Marketing, Charlotte Davies commented: “At Edgetech, we’re incredibly proud to be a thriving Midlands business, training and employing hundreds of local people over our decade of manufacturing in the area.

“Recently investing over a million pounds in expanding our headquarters, we’re demonstrating our continuing commitment to the people of Coventry and Warwickshire more broadly.

“We’re really looking forward to the awards night itself, and meeting other exceptional businesses from around the region. Good luck to all our fellow nominees.”

Edgetech’s Super Spacer is one of the leading foam warm edge spacer products on the market, offering easy application, 100% memory and exceptional thermal efficiency and condensation resistance. The firm also manufactures an extensive range of other flexible components, including its commercial-focused TriSeal and T-Spacer and a number of rigid products.

For more information call 02476 639931 or visit www.edgetechig.co.uk

Image Above:  Left to right – Rick Cole, Ruby Sidhu, Sam Tynan and Shaun Young

REHAU has appointed five new starters to its Windows Solutions team to improve support services for its installer and fabricator customers, and ensure that whatever their needs, it’s All in Hand.

In September, REHAU made four new appointments to its sales team.  Shaun Young takes over as the Area Sales Manager for the North East, leaving Hormoz Nouri – who was covering both the North East and Scotland – to dedicate his focus to account management and specifications for Scotland.

Sam Tynan joins as Junior Sales Manager, with a varied national role providing support to REHAU’s trade counter customers and Authorised Partner installers.

Rick Cole,  has been appointed Area Sales Manager and will oversee operations in the West and South Yorkshire, Humberside, Derbyshire, Nottinghamshire, Lincolnshire and Leicestershire and Nottinghamshire.  Rick’s outstanding performance in his previous role as Internal Sales Support made him an ideal candidate for promotion to this role.

New recruit Ruby Sidhu, Business Development Administrator, will be looking after REHAU’s databases and providing back-office support to the business’ Commercial Sales Managers. Ruby is based in Slough as part of the business development team alongside Steven Porte in Glasgow and Sue Sanderson in Manchester.

The four young, dynamic and enthusiastic recruits will work alongside more experienced members of the REHAU team, including Hormoz Nouri, who has 17 years’ service, and the Sales Director Barry Gilligan who has been in the business for 30 years.

Barry said: “At REHAU we know that our people are what sell our products. That’s why we are boosting our sales team, ensuring we have people on the ground to go out, meet our customers face-to-face, hear what challenges they face and see what support we can offer. It’s so important to show our customers that we have the time and the resources to be there when they need us, providing the products and expertise that can help their business succeed.”

As well as the new additions to the sales team, REHAU is also expanding its Technical Services Support team at its head office in Ross-on-Wye, with the appointment of Paul Evans who will provide an extra pair of hands to resolve any technical queries that customers may have.

Adele Taylor, HR Manager from REHAU said: “It’s been a busy time for HR as we’ve seen a flurry of recruitment in the Windows Division at REHAU, but it’s a worthwhile investment that is going to help us support our customers better. Going forward, REHAU will be making further appointments to our sales team to make sure we have a robust structure in place, particularly in terms of ensuring we the have resources to drive our Authorised Partner Program.”

To further support these teams, REHAU will shortly launch a handy tool known as the 360 performance portal, which provides REHAU customers with marketing support and downlaodable materials throughout the year.

www.rehau.com

3D Laminates have just launched a range of non-grained, metallic foiled finishes for their long lasting CoolSkin^® door skins for composite and panelled doors, that will help fuel further design inspiration for the sector in 2018 and beyond.

These new foiled finishes have been developed in conjunction with Hornschuch, harnessing their impressive Cool Colors foil technology, which has proven to offer outstanding weathering properties in both hot and cold climates. First to be launched is Alux DB 703 which resembles a slate grey base colour, yet benefitting from flecks of metallic ink in this flat application development.

Within the range that has been inspired by aluminium in architecture, are also several other flecked foils and those with a brushed aluminium appearance, in various shades of grey and blue. Fundamentally important is the fact that 3D Laminates will also be able to supply a roll of matching foil for door profiles, that can easily be processed by the leading foiling companies that service the industry, or through existing stocks from the systems houses that support the UK market.

With around 50% of all composite doors from the likes of Endurance Doors, Safestyle and Solidor in anthracite grey and schwarzbraun, the sales opportunity for these new category metallic woodgrains is overwhelmingly strong. Consumers like the appeal of aluminium, but without the associated price tag and so with the other addition of new flat glazing cassettes, leading manufacturers can now offer the next generation in composite door design.

Mark Lofthouse, managing director of 3D Laminates commented: ‘The metallic options on CoolSkin^® are a game changer for composite door manufacturers, as we look to face aluminium entrance doors head on with a better price point, improved energy efficiency credentials and consistent levels of supply within 5-7 days, given we are carrying stock in our UK warehouse.

He continued: ‘I believe 2018 will see the introduction of a new type of aluminium inspired composite door and it will be important for manufacturers and installers to keep up with the latest design rationale.’

For further information and a free CoolSkin^® sample swatch call 3D Laminates on 0113 273 6281, e-mail info@3d-laminates.com or visit their website at www.3d-laminates.com.