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One of the UK’s fastest growing manufacturers of outdoor living products has seen a phenomenal surge in leads and sales thanks to a little help from Insight Data.

The Milwood Group, which specialises in aluminium verandas, canopies and carports partnered with Insight Data to develop a highly-targeted marketing strategy which includes email marketing and telesales. Alongside promoting their product range, the firm wanted to showcase their new trade partner scheme.

“We came to Insight Data looking to build the Milwood brand and establish new partnerships with potential trade customers,” comments Mark Wood, Managing Director of The Milwood Group. “The results from our campaign were far beyond what we ever could have imagined. We have received unbelievable amounts of interest in our products and services, so much so, it’s all hands-on deck to meet this new demand. Since partnering with Insight, we have employed a further eight full-time staff.”

“We were hugely impressed with Insight’s professionalism and comprehensive industry knowledge. Whether it was their telesales team, copy writers or graphic designers, we were safe in the knowledge that Insight understood what we do, who we want to target and what our products can offer them. We are delighted with what has been achieved so far and we look forward to working further with Insight Data moving forward.”

Insight Data provides marketing intelligence and prospect data for fenestration and wider construction industries. Their database offers accurate data for over 60,000 potential customers including credit ratings, supply information and key decision makers. Through their direct marketing division, Insight Data can create and implement targeted strategies including direct mailers, e-shots, flyers and drop cards.

The firm has also invested heavily in its telesales division to offer customers like The Milwood Group, an effective way to outsource telemarketing projects. Each member of staff has received thorough industry training and product knowledge to ensure the best results.

“Direct marketing is such a powerful tool, because as the name suggests, it gives businesses direct contact with potential customers”, comments Jade Greenhow, Insight Data’s General Manager. “We’ve forged a close partnership with The Milwood Group and it’s great to see such powerful results from their email marketing and telesales campaign. At Insight, we have a proven track record of helping businesses across the industry generate more leads, advance their marketing strategies and ultimately grow their business.”

Insight Data are the creators of Salestracker, the online prospect database, CRM system and integrated email marketing platform.

For a demo of Salestracker or for more information, contact Insight Data on 01934 808293or via email at hello@insightdata.co.uk.

Morley Glass & Glazing, one of the UK’s largest manufacturer of integral blinds, has launched a new asset to give its retail customers another string to their bow, in the form of an updated brochure for its Uni-Blinds® product range.

The unbranded, full colour brochure designed for retail showrooms, provides a wealth of information on some of the company’s most popular integral blind systems. Within the brochure, you’ll find sections covering the different control options, colour choices and information regarding different glazing specifications.

They are accompanied by a variety of high-quality lifestyle images of the product in action, as well as some background information on ScreenLine® manufacturer Pellini.

The retail brochure is the latest tool in Morley Glass & Glazing’s offer to help installers sell its Uni-Blind® sealed units with ScreenLine® integral blinds inside. The business also supports its customers with a range of point of sale materials including demo units and colour swatches.

Ian Short, managing director at Morley Glass & Glazing said: “Today’s market is more competitive than ever, and installers need a way of differentiating themselves. This new brochure is another fantastic tool to help our customers sell to end users and give them all the information they require in order to make an informed decision.”

Uni-Blinds® sealed units with integral blinds inside are innovative and popular with homeowners. They offer many benefits, both aesthetically and practically.  The ScreenLine® Venetian and pleated integral blinds are available in a wide range of colours and five different control systems including manual, solar and motorised.

Morley Glass & Glazing has been successfully supplying its Uni-Blinds® sealed units with integral blinds inside for many years and is currently the only UK company to manufacture the pleated system in-house. As such, the business is able to offer a lead time of just ten days from any given Friday.

The business also prides itself on delivering excellent customer service, from speedy quotes, and technical support to marketing materials and aftersales support. The company also stocks the largest range of ScreenLine® integral blind spare parts and accessories in Europe with most parts supplied within 24 hours.

If you require any further information about Morley Glass & Glazing’s full product range or would like copies of the brochure, visit www.morleyglass.co.uk or email: info@morleyglass.co.uk.

Children enjoying an eco-adventure at Camp Kernow, an educational not-for-profit organisation based near Truro in Cornwall, are now enjoying the benefits of an Aspect bi-fold door, after Eurocell and Victoria Windows and Doors donated and installed one in a camp classroom.

“They’re working fantastically, they’re ideal for us because they let in so much natural light – and we’re off the National Grid, so that’s important,” says Charlie Nicholson, the manager of the centre. “It also allows us to get the children into the classroom far more quickly than a normal door for briefings and workshops”.

Camp Kernow is an is an award-winning not-for-profit organisation with an innovative environmental adventure centre that runs school camps, workshops and summer camps dedicated to educating children about sustainability, renewable technologies and the natural environment.

“This was a natural fit for us,” says Ian Kernaghan, Product Manager “And enables us to put something back into society and to champion environmental values with a product that’s both sustainable and energy-saving”.

The doors were fabricated and installed by Victoria Windows and Doors, which has been manufacturing the Aspect bi-fold since it was launched. “It’s been very successful for us in the South West,” says Cheryl Anthony, who owns the business together with her husband Graham. “We supply to trade customers as well as several new-build projects here for Westhaven Homes in Thorverton and Heritage Homes in Exeter, which has installed them in a carbon-neutral development. We also get a lot of enquiries from self-builders”.

Find out more about Camp Kernow at campkernow.org.uk. Contact Victoria Windows and Doors on 01884 829302 or visit victoriawindowsdevon.co.uk.

www.eurocell.co.uk

Synseal Group has rebranded the domestic manufacturing arm of Village Glass in Essex, which is now part of the group’s £40 million Global Glass division.

Global Glass Essex services the domestic customers of Village Glass, previously Euroview Manufacturing, and gives additional capacity to the 360 Global Glass customers which Synseal Group supplies throughout the UK.

Following the acquisition in December 2016, Global Glass Essex has reportedly almost tripled its IGU capacity from 6,500 to 18,000 and has appointed 45 new staff members in a range of roles including shop floor, sales and engineering.

Derren Gittins, glass managing director at Synseal Group, said: “We’re having a brilliant year at Global Glass and are very pleased with the progress already made at the Essex plant, where we have almost tripled our sealed unit capacity. It’s an excellent state-of-the-art facility with a high speed triple unit line and a very talented team of staff committed to delivering consistent quality for our customers.

“We acquired the plant in Essex to give us a regional base in the South East and to respond to the growing demand from our nationwide customer base. Just like our previous Global Glass acquisitions, we are in a position to fill our capacity and continue to grow while providing 24/7 operational consistency to our customers across four toughening plants and six fully automated sealed unit lines.

“We’re very proud that Global Glass is now the largest UK owned IGU supplier with a capacity of 50,000 sealed units a week.”

www.synseal.com

The post Synseal introduces Global Glass Essex appeared first on Glass & Glazing Products Magazine (GGP).

Solidor, the most secure timber core composite door, reports sales up 20% in the first seven months to July on the same period last year and ahead of forecasts. This strong activity is reflected in its online traffic too, with 65,000 hits on Solidor’s website in July and 220,000 page views.

Solidor has experienced fast growth over the last few years. CEO Gareth Mobley credits this to the company’s strong focus on helping customers sell and its continual improvement in product, processes, operations and people. Gareth comments: “We’re really excited about our positive growth and the ongoing progress of the business. Our website is pivotal in generating leads for our installers so seeing those high traffic figures and page views is extremely reassuring.

“If our customers keep growing, we grow. So it’s important we do all we can to help them sell more. That starts by investing in product development so we continue to give them an edge in the market with a premium, high-quality product that leads in security,” continues Gareth. “Solidor is already known for being the most secure composite door on the market with PAS24:2016, Approved Document Q and Secured By Design as standard. Earlier this year, we were the first to launch the new security handle, Lock Lock, across our timber core range as standard too. The innovative lock passed the TS007 2* security test with ease and is designed to be used with the 3* Ultion cylinder. All of this gives us an unbeatable combination we’re calling 5 Star Security.

“But a great product is not enough. We need great service too”, confirms Gareth. “So over the last two years we have made fundamental changes to systems and procedures, invested in additional machinery, factory and warehouse space, and streamlined workflow for efficient, high quality production and ‘world-class’ manufacturing. In June, July and August (up to the time of writing) we achieved 100% OTIF (On Time, In Full) deliveries. The future is bright and we’re ready to embrace it!”

For more information on the most secure timber core composite door call 01782 950 941. Visit www.solidor.co.uk or follow on twitter @SolidorLtd.

The man running a ‘hothouse’ programme to skill the nation is warning young people not to ‘stumble zombie-like towards higher education’ – but consider an apprenticeship for a ‘rewarding career’.

The message – from Dr Neil Bentley, CEO of WorldSkills UK – is aimed at stimulating parents and pupils to consider all the options before making crucial decisions about their future education and employment.

WorldSkills UK and its Team UK, comprising what are described as ‘the 34 most talented skilled young people in the country’, are heading to Abu Dhabi in October to compete in the WorldSkills Finals, (described as the ‘skills Olympics’), against their peers from 76 other nations.

Dr Neil Bentley, chief executive of WorldSkills UK, (who is former deputy director general of the CBI) said: “We need to act now to get anywhere near the UK’s requirements for skilled young people once freedom of movement comes to an end.

“With UK industry and services crying out for skills – and the end of freedom of movement due to Brexit, recruitment has to be on a military scale.

“There are thousands of terrific careers on offer with entry points for people of all different abilities.”

“The culture of our country, ill-informed prejudices and poor careers advice means that the system is still failing many young people – and British business.

“Parents and pupils must be able to make informed decisions at such a crucial time.

“Apprentices are the new achievers of Generation Z – they are not encumbered with debt and are in a position to earn a wage premium throughout a rewarding and stable career.”

Tens of thousands of training and apprenticeship openings will be unveiled at The Skills Show at the NEC in November (16-18), which is powered by WorldSkills UK to inspire the next generation – and link young people directly to industry and training providers.

The WorldSkills International Finals take place October 14-19 in Abu Dhabi. Follow Team UK on @worldskillsuk

The post Beware the higher education ‘zombie’ appeared first on Glass & Glazing Products Magazine (GGP).