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Independent Network powered by Veka, is inviting companies to join the organisation at a time when they can take advantage of record levels of investment and benefit from an innovative new consumer strategy.

A promotional programme being delivered across the country is currently highlighting the opportunity for companies to join, by sharing the ‘Top Ten’ advantages of membership this year, including a re-brand from Network VEKA to independent Network.

Dawn Stockell, Veka group marketing director said: “Veka Group is increasing its marketing budget three-fold in this sector and with the greater spend on trade and consumer advertising and PR, this is a fantastic time for companies to join Independent Network and take advantage of the nationwide publicity for their business.

“The plan with our current recruitment campaign is not only to increase the number of members, but to create a more evenly distributed spread across the country. This will benefit homeowners and installers in areas not currently covered by IN.”

Some of the many other benefits listed in the current recruitment brochure include: a sales generation programme that generated 17,000 new leads in 2017, subsidised marketing material via the new portal, consumer finance options, free legal advice, free training and much, much more.

www.inveka.co.uk/join

The post Never a better time to join appeared first on Glass & Glazing Products Magazine (GGP).

Glazerite Group has appointed Lauren Edwards as Digital Marketing Coordinator to further strengthen the company’s digital marketing strategies. Lauren will work closely with Group Marketing Manager Michelle Wright to develop what the company sees as a core element of its marketing strategy for 2018, for its own growth and on behalf of its installer customers.

Lauren brings top line experience in digital marketing to Glazerite after previously providing a wide range of services for clients at a digital marketing agency.  From website content and search engine optimization, right through to social media management, Lauren was responsible for delivering client goals across a wide range of media and industries and will now develop such services for Glazerite’s customers.

Michelle Wright said the appointment will enable Glazerite to further increase the marketing support the company provides to its customers: “Lauren’s skillset is the perfect fit for what we need in the business. A focus on the digital tools for our installers has been a big part of our marketing support over the last few years.  But over the last year we’ve seen more and more of our installers spending thousands of pounds on various areas including social media and SEO, often not having the impact promised.  These are all things we are looking to build in with our installer marketing support plan and will be carried out in a way that is right for their business.”

Lauren said: “Much of my experience was directly transferrable into my current role and we’ve already made some good headway with some of our installers with digital objectives. I’m looking forward to the challenges ahead and becoming more involved in all aspects of marketing at Glazerite”.

www.glazeritewindows.co.uk

A sash window installation by Window-Rite has been named Roseview’s #sashshots Installation of the Year.

All throughout 2017, Roseview customers have been submitting snaps of Rose Collection installations as part of the firm’s #sashshots Twitter competition.

Each month, Roseview’s sash window advisors gathered to pick their favourite – and in December, they narrowed that twelve down to a final four, before letting the people have their say. The company’s twitter following was invited to vote for which one they thought was best – and it was Pontypool-based Window-Rite that ultimately emerged victorious.

For winning, Window-Rite walked away with a state-of-the-art digital camera – a fitting prize for a photography competition.

Francesca Plows, Roseview sales administrator, who oversaw #sashshots, commented: “We want to say a massive congratulations to Window-Rite for a stunning installation, and thank you to all the other companies who entered – we were sent some amazing images, and it was so hard trying to pick the final four!”

www.roseview.co.uk

The post #Sashshots success appeared first on Glass & Glazing Products Magazine (GGP).

Solidor has launched its new ‘Showroom of the Month’ initiative as part of the New Development Programme.

First to win this new initiative was Caddy Windows, based in Bristol, and is designed to reward trading partners on their sales environments. The family run business, founded by Graham and Margaret Caddy in 1984, has a popular showroom featuring 25 different Solidor combinations in a sleek environment and a well-placed location near a footfall retail park.

Nick Caddy, sales and marketing manager at Caddy Windows said: “We’re honestly thrilled to be the first company to receive the coveted Showroom of the Month award. We’ve taken great care to build a stunning retail [environment].”

Other recipients will join Caddy Windows on this elite list of winners and will be benefitted by a new award icon which will be an addition to the ‘Find Local Installers’ section on the Solidor website.

Gareth Busson, head of sales and marketing at Solidor, said: “The showroom at Caddy Windows is a perfect example of how the modern-day retail environment should look. It’s not just the size of retail space, but how you carefully use it.”

www.solidor.co.uk

The post Solidor launch ‘Showroom of the Month’ appeared first on Glass & Glazing Products Magazine (GGP).

Profine UK and its Kommerling brand has reported an increase in profile sales for 2017 based on audited figures, against a backdrop of market contraction. This has resulted in the continued trend of increasing market share in the UK for the German systems manufacturer.

In quarter two of 2018, the company will be unveiling System 76 in the flush, casement and fully reversible formats, boasting hybrid options, along with proEnergyTec profiles for Passivhaus and other technologies. There will be products from this system previewed at Fensterbau, which will be held in Nuremburg, Germany from from 21-24 March.

Stefan Seidel, managing director of profine UK and the Kommerling brand commented: “2017 was again an exceptional year for us returning growth in profile sales based on audited figures, despite what was widely accepted as a difficult year for the industry. In 2018, System 76 will help re-define the market in terms of product performance and it’s something that’s already eagerly anticipated from within out network and from other fabricators.”

www.kommerling.co.uk

The post Strong sales equals increasing market share appeared first on Glass & Glazing Products Magazine (GGP).

Specialist subcontractor Entec Design Services Ltd has recently undertaken the complete building envelope of a new 83 bed Premier Inn in Middlesbrough, using Exlabesa Building Systems’ ECW 50 curtain walling system and KSF Non Thermal Door system.

Entec was appointed as the complete building envelope subcontractor by the main contractor, fellow local company Jomast. Alan Clayton, Technical Director at Entec, said: “Jomast valued our expertise and ability to provide a complete building envelope solution and were happy to let us manage and co-ordinate numerous trades on-site.”

Entec used Exlabesa’s ECW 50 curtain walling system and KSF Non Thermal Door system on the project. Alan has worked with Exlabesa Building Systems for many years, dating back to when the company was known as Kaye Building Systems. He praises the ECW 50 curtain walling, saying: “It provides a high end curtain walling system that delivers what specifiers need.” He also appreciates Exlabesa’s approach, commenting: “We have a great relationship with Exlabesa and they offer a range of off-site works that we really value.”

As Alan says, the ECW 50 system has all the credentials specifiers are looking for. It’s simple and quick to install, thanks to the unique gasket design that makes glazing simple. And where a total project solution is needed, the system can be easily integrated with Exlabesa’s KWS window systems and KSF and KTS commercial door systems, as was the case with the Premier Inn project.

www.exlabesa.co.uk

The industry’s top business leaders, directors and senior management will converge near Birmingham for a major industry conference and debate in May. The 2018 Glazing Summit is a powerful forum for fabricators, installers, glass companies, distributors and material suppliers to come together and discuss key industry issues and trends. A line-up of experts will debate the ‘new landscape’ as opportunities and threats emerge across the industry; from the impact of Brexit and the housing crisis, the latest marketing trends, new developments in products and materials and disruptive technologies.

The Summit promises to tackle current issues head-on, including fire regulations and safety, implications of employed and self-employed rulings for salespeople and fitters, and new legislation such as GDPR. Those attending will discover how the industry is evolving following a string of mergers and acquisitions, and get the inside track on why some of the established ‘big players’ in the industry could disappear in the years ahead.

The Glazing Summit is a packed morning conference followed by a buffet lunch and networking with industry leaders, and is a must-attend event for senior people across all sectors of the industry – domestic, trade, commercial, new-build and social housing. The Summit is organised by Insight Data and Purplex Marketing and speakers will come from all aspects of the industry. Andrew Scott, Managing Director of Insight Data commented; “Our industry is worth over £4 billion, has over 15,000 businesses and employs tens of thousands of people. After Insight Data published the latest Window Industry Report we were swamped with industry leaders wanting answers to some big questions. The Glazing Summit aims to answer those questions – and many more besides.” The Summit will take place at St Johns Hotel and Conference Centre, Solihull, 5 minutes from the M42 motorway, from 9 am to 3 pm on Tuesday 22nd May 2018.

www.glazingsummit.co.uk

The post A new conference for the glass and glazing industry has been confirmed appeared first on Windows Active Magazine.