Eurocell Partnership Brings Composite Wood Company To UK Trade Counters
In its biggest ever distribution deal, Composite Wood Company has joined forces with Eurocell to put its timber alternative decking, fencing and balustrade into all of Eurocell’s 170 trade counters covering the UK.
“Composite Wood decking and fencing is an exciting addition to Eurocell trade counters. For installers, it’s fast and easy to fit, and homeowners love having a natural wood feel without the hassle of maintaining it,” says Lee Robinson, Senior Product Category Manager at Eurocell.
“Composite Wood Company has invested heavily to develop the right range and maintains a consistently high level of stock. That means Eurocell customers get quality products, when they need them.
“We see huge potential for Eurocell customers to win business with this range. Composite Wood Company has already demonstrated impressive demand from homeowners with a G Award-winning retail campaign. There are already more than 13,000 fans on the Composite Wood Company Facebook page.”
Eurocell and Composite Wood Company kicked off the partnership at FIT Show 2017, where the two companies’ stands were opposite each other. Visitors saw the stunning Composite Wood products that can be ordered now at Eurocell trade counters.
To help customers make the most of the boom in outdoor living using Composite Wood, Eurocell’s comprehensive sales and marketing tools were also on display. New POS material includes a Composite Wood sample board and brochure, so customers can easily select the components they need for each job. Materials will be delivered direct to site within seven days of ordering.
Composite Wood Company is running a series of training sessions for Eurocell, covering the whole of the UK. Lee says: “Branch staff will be able to show Eurocell customers how easy the decking, fencing and balustrades are to fit together, and to help with enquiries about the range.”
Tony Pratt, Sales Director at Composite Wood Company, adds: “Offering Composite Wood products through Eurocell Trade Counters is a fantastic opportunity to further develop our supply to the trade. The Composite Wood Company team is looking forward to developing great working relationships with all Eurocell branches.”