Balls2 Marketing Is A Top Contender In The CIPR National Awards
Specialists in glazing and construction PR and marketing, Balls2 Marketing is up for the top national award in construction in the 2017 Chartered Institute of Public Relations Excellence Awards.
“It’s superb that we’ve been chosen as a finalist,” says Sarah Ball, Client Stretegy Director at Balls2 Marketing. “Especially as Construction, Property or Infrastructure is a new category in the CIPR awards. We’re amongst some brilliant competition including Balfour Beatty. Most of our work is within the construction and property sector so it’s great to be recognised for the work we do every day.”
The shortlisted campaign was to build a national network of trade installers for Composite Wood Company’s timber-alternative decking, fencing and garden rooms. The network now has more than 100 customers, and Composite Wood Company enjoyed its best-ever month in March.
“It was a highly successful strategy and demonstrated how PR can link businesses to customers across lots of different channels. We created a new website for Composite Wood Company, put regular news and articles into the press and across social media. Follower numbers on Facebook grew from 1,784 in January 2016 to 12,657 in February 2017. The Facebook page received 3,500,000 page impressions and created thousands of sales enquiries.
“Membership of the CIPR is important to all the PR team. We are active members and complete our CPD every year to keep up to date with the latest changes and best practice,” adds Sarah who is also secretary of CAPSIG, the construction and property special interest group at CIPR. “We are looking forward to an excellent evening.”
Billed as the most prestigious night in the public relations calendar, the award ceremony takes place on 6 June at the Artillery Garden at the HAC in London.
