WORLD’S LARGEST WINDOW MACHINERY COMPANY APPOINTS PURPLEX

Internationally renowned machinery experts elumatec have become the latest major firm to appoint Purplex, the specialist marketing agency for the fenestration and building products industry.

Already well established in the aluminium sector, elumatec recently launched a new collection of PVCu fabrication machines, including the highly-advanced Flex Centre 160, and has appointed Purplex to boost brand awareness among PVCu fabricators.

Managing Director Phil Heavey commented: “elumatec is the world’s largest window machinery company and we recently announced a strategic partnership with PVCu machine manufacturer Sturtz, with plans to showcase a new selection of machines at the FIT Show in May. We needed an agency to help us engage with a new audience and Purplex was the obvious choice. They have a strong track record in the glass and glazing industry and the skills and resources we need to take our business to the next level.”

Purplex Managing Director Andrew Scott, who has acquired, built and sold a number of companies in the fenestration industry, commented: “elumatec have an impressive new product range and we’re now working on a highly-targeted PR, direct mail and email marketing strategy to engage with PVCu fabricators. We’re delighted to be working with a big name like elumatec and we look forward to helping Phil and the team win more business, build the elumatec brand and achieve their goals in the year ahead.”

Founded in 1928, elumatec has a global reputation for quality, innovation and excellence in design, with a presence in dozens of countries around the world across all five continents.

Purplex is the full-service marketing agency for the construction and glazing industries. The company has grown 35% year-on-year since 2004, and today has 60 staff and an enviable 98% customer retention rate.

For more information call Purplex on 01934 808132 or visit www.purplexmarketing.com