Meet The Consumos – Here To Help You Win More Business

Image Above: CPA Consumos 

Is it a bird? Is it a plane? No, it’s the consumos.

Sumo Yuki, his wife Akiko and their new dog are on a mission to help raise standards across the industry and reinforce the message that as a member of the CPA, installers will win more new business due to consumers trusting the brand.

Jeremy Brett, director at the CPA comments: “As the family grows we needed a collective name for our mascots. We settled on the consumos and hope that installers will love them as much as we do.

“We are also asking installers to name the latest addition to the family, so get in touch with your suggestions.”

Yuki and Akiko were launched as part of the CPA’s popular Together Stronger campaign, which brought a 25% increase in CPA membership over nine months and a 400% increase in enquiries.

Now, with Akita joining too, the consumos are looking to recruit even more new members to the CPA family.

Jeremy comments: “There is a serious message behind the campaign that we are doing everything we can to raise standards in the industry and make it easier for both consumers and installers.

“By becoming a CPA member, you’ll be supported by an organisation that has been helping home improvement companies win new business and grow for more than twenty-three years.

“Call us today to find out why our members are winning more business in the home improvement market; and how you can too.”

The CPA is a provider of Insurance Backed Guarantees and Deposit Protection and is widely recognised by consumers as a trusted resource for finding accredited and vetted installers.

For more information, please call 01462 850064 or visit www.thecpa.co.uk

Building on their successful #SashShots picture campaign, sash window specialists Roseview are encouraging their installers to show their fun side by taking part in their #SashSelfies competition.

To enter the competition and to be in with a chance of winning a small prize, installers need to take a selfie in front of the Rose Collection sash window they have just installed. Each month Roseview will choose a winning selfie to receive a prize, with the twelve winners put to a public vote to decide the winner of Selfie of the Year.

“The competition stemmed from a conversation we were having with some customers on social media and we thought it was a great idea,” commented Mike Bygrave, Roseview’s Marketing Manager. “We were talking about our #SashShots competition, and someone came up with #SashSelfies. We loved the idea so we decided to go ahead and do it!”

The Rose Collection is comprised of three models that provide an authentic timber-effect sash window at any price point. The Eurocell-based Charisma Rose is an accessible and cost-effective vertical slider, the REHAU-based Heritage Rose offers convincing design cues that hark back to classic sash windows, and the marquee Ultimate Rose is, as the name suggests, the ultimate sash window, with every detail expertly crafted to ensure the finished product is incomparably authentic.

The #SashSelfies competition builds on Roseview’s earlier #SashShots Installation of the Month competition which asked installers to take shots of their finished Rose Collection projects. Each month one entrant received a bottle a bubbly, with a DSLR camera the prize for the SashShot of the Year.

“We manufacture thousands of beautiful sash windows and we don’t always get to see them in their full glory,” Mike adds. “Competitions like #SashSelfies and #SashShots gives us a chance to see them out in the wild, while rewarding the hard work of our installers.”

For more information visit www.roseview.co.uk or call 01234 712657

Insight Data, the award-winning supplier of marketing data and CRM software, has developed an all-new email marketing platform to compete head-on with global giants such as Mailchimp, DotMailer and Constant Contact.

The new system, STEM, was developed by Insight Data’s in-house software team and integrates fully with Salestracker, the company’s award winning prospect database and CRM system.

Salestracker provides users with direct access to market intelligence and prospect data in the fenestration and construction industry with over 60,000 senior decision makers with full contact details and verified email addresses.

STEM is the latest development for Salestracker. Unlike existing email systems, campaigns are built and sent within the system with email data continuously refreshed and updated to maximise delivery and open rates.

Commercial Director Helen Costeloe-Hughes explains more: “Until now, users had to export data from Salestracker and import it into an email marketing system. This was an arduous process, managing data lists, unsubscribes, and keeping track of responses. Now STEM can do all of this for you.”

Traditionally, an email campaign is linked to a landing page, which captures any enquiries or responses and sends them one-by-one to a nominated person. Managing all these sales leads and making sure they are followed up properly is always a big problem, but not anymore.

With STEM, anyone who responds to an email campaign has their details captured and saved back into Salestracker as a sales lead. All the leads are saved together and can easily be analysed and filtered, prioritised and distributed to marketing or sales people, with processes to follow-up and keep track of every enquiry.

STEM includes all the features of advanced email platforms such as inbox testing, dedicated landing pages and full mobile phone optimisation, without the time and hassle involved in using different technologies.

For a demo of Salestracker and STEM email marketing, contact Insight Data on 01934 808293 or email hello@insightdata.co.uk

As part of the branding strategy of the recently formed Helix Group, the organisation has re-branded GGF Training to Helix Training (www.trainwithhelix.co.uk). The newly named company will deliver the same level of excellent service as before, aiming to add more benefits and exciting new features for companies in the glass and glazing industry.

The Helix Group was formed in 2016 by the Glass and Glazing Federation (GGF) to harness the resources and talents of all the GGF’s subsidiary companies. Along with FENSA, GGFi, Borough IT, RISA and BFRC – Helix Training will add to the collective services the Helix Group offers to the industry.

Jon Vanstone, Helix Group CEO commented on the introduction of Helix Training:  “We are incredibly proud of what GGF Training achieved since it was launched at the end of 2013. From the development of a successful MTC (Minimal Technical Competency) program to an ambitious and continually evolving syllabus of industry training, there is a lot of potential for future opportunity. We believe that with the support of Helix Group, Helix Training will be able to reach this potential, having a greater impact on the broader home improvement market.”

Helix Training will be based with the rest of Helix Group at the new GGF Offices in Rushworth Street, London.  Rebecca Healy, Development Manager of Helix Training was pleased to note:

“With the new company, the new brand name and the new building it feels like the beginning of a new chapter in training for all connected to the Group. Helix Training has a lot of plans for the continuation and refinement of what has gone before with GGF Training including Individual Compliance, previously known as MTC, and specialist industry training; as well as a new suite of courses designed to develop individuals and businesses to their highest potential.”

While there are exciting and innovative changes happening within the group, Helix Training is still run by the same trusted team behind GGF Training, and will continue to deliver their services with the same passion, drive and level of excellence as before.

For their training portfolio, the start of 2017 sees the addition of a number of business courses offered in conjunction with the Building Merchants Federation (BMF). These courses are in addition to the existing training offered by Helix Training; Fire Resistant Glazing and Manual Handling, delivered in partnership with the GGF and Pristine Condition respectively.

The Helix Group and the subsidiary companies under its umbrella remain wholly owned by the GGF, who will take a step sideways from subsidiary activity in order to focus fully on the needs of members.

Brian Baker, GGF Chief Executive (interim) commented: “We are delighted to see the formation of Helix Training. To ensure the training needs of GGF Members are still served, the GGF has set up a Training division within its technical department, headed up by Sarah Herbert who was part of the GGF Training team since its formation in 2013. Both the GGF Training department and Helix Training will work together to deliver the best training courses for the GGF Membership.”

For further information, please visit the Helix Training website www.trainwithhelix.co.uk. Otherwise you can contact a member of the team on info@trainwithhelix.co.uk or +44 (0)844 848 2855.

People in Glazing Society (PIGS) saw another hugely successful event at the Castlefield Rooms in Manchester on 2 March 2017.

The first 2017 event drew in people from across the entire glazing industry for drinks, nibbles and fun networking.

PIGS organiser and Client Strategy Director at Balls2 Marketing, Sarah Ball said: “I’m properly chuffed with the turn-out in Manchester this year. It’s always one of our most popular PIGS events but I think this has been our best-attended yet.

“We’ve almost hit the 200 attendees mark and it’s great to see faces old and new enjoying a drink and a good chat.”

As usual, PIGS received fantastic support from the industry. 36 companies and organisations dipped their hands in their pockets to sponsor the event. All of the money went behind the bar to start the PIGS party.

Sarah continued: “PIGS doesn’t make a profit – it’s all about getting people in glazing together for a good time. As ever, we have our fantastic industry sponsors to thank for making PIGS happen.

The Manchester PIGS sponsors were:

Avantis International
Build Show
Business Micros
Central RPL
Danvac Vacuum Lifting Equipment
Dempsey Dyer
Edgetech UK
Emplas
ERA
ExtrudaSeal
FIT SHOW
Frame Fast
GGF
Georgian Bar Company
Glass Times
Glazpart
Icotherm
Insight Data
OnLevel
Network VEKA
Premier Conservatory Supplies
Profix Group
Purplex
Regalead
Selecta Systems
Stevenswood
Stuga Machinery
Synseal
Thermoseal
Titon
Ultraframe
Universal Arches
Victorian Sliders
The VEKA UK Group
Whizzle
Yale

“An extra thanks to GAP, who gave us a boost of funds when the bar ran dry on the night – much appreciated!”

There are three further PIGS events planned for 2017. The next is in London on 11 May. There will be a first-time PIGS in Glasgow event in the summer and Birmingham will finish off the year’s events.

Sarah adds: “I would like to say thank you to everyone who supports and attends PIGS and I’d also like to thank the Balls2 Marketing team for helping me with the organisation and promotion of PIGS.”

If you would like to sponsor a 2017 PIGS event, please email Sarah at sarah@balls2marketing.com. Sign-up for the latest event updates at www.balls2marketing.co.uk/pigs.

TruFrame has equipped its sales team with four new Audi A3 Sportback e-Tron hybrid cars, which were inspired by the technologies Audi developed for its winning Le Mans 24 hour racing team.

Audi first debuted the technology with its R18 e-Tron at the 2012 24 Hours of Le Mans and subsequently one of the team cars was driven to victory, making it the first hybrid electric vehicle to win at the iconic race track. Audi went on to win with the same car in 2013 and 2014, while harnessing this engineering expertise to make it commercially viable in mass produced vehicles.

TruFrame, which already carries ISO 14001:2015 for its environmental management system, says the adoption of hybrid cars is a ‘further commitment to minimising its impact on the environment’.

The new Audi A3 Sportback e-Tron hybrid cars boast emission levels of 37g/km of CO2 and a 580 mile range from a small 40 litre fuel tank. According to TruFrame, it’s also one of the few cars that qualifies for zero-rating in the Congestion Charge Zone in London.

David Firmager, managing director of TruFrame commented: ”The new fleet of e-Tron hybrid cars for the sales team fully supports our commitment to the environment and our ISO14001:2015 certification. Our credentials as a diligent manufacturing company are demonstrated by our wealth of quality standards and this is part of the reason why our customers choose us as their PVC-U window fabricator of choice.”

www.truframe.co.uk

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Composite door manufacturer, Doorco, has recently taken delivery of a second edgebander in the next phase of its strategic UK manufacturing expansion. Providing extra capacity to look after the company’s increasing number of prepped door customers, the investment is part of Doorco’s £5 million investment programme to date.

Matt Le Masurier, Doorco’s senior production manager, commented: “The composite door sector is a competitive place, so it’s imperative that suppliers can deliver what customers need when they need it. Even better than this is pre-empting their requirements and ensuring you’re ready to deliver the solution when they go looking for it. The only way to achieve this is to take control of the entire manufacturing process and invest in the best machinery for the job. The addition of the new edgebander will ensure Doorco continues to do just this and completes the line-up of two edgebanders, two state of the art paint lines, a beam saw and three CNCs.

“The new Biesse edgebander has a lot of capacity. It runs at 18 meters a minute, meaning one machine can theoretically edge nine sides a minute, or 270 doors an hour. The problem for suppliers who only have one edgebander is that in the event of a breakdown, they can’t route, paint, pack or ship a single door, irrespective of how much equipment or how many personnel they have downstream – the job stops. If fault diagnosis identifies a need for replacement parts, the situation very quickly snowballs and customers end up paying the price. That’s why we’ve got two edgebanders.

“We feel the real-world value of the recent investments into our operations, both from a machinery and people perspective, is immeasurable. We understand the high value attached to customers’ peace of mind that their doors will be delivered on time, every time. Unlike some manufacturers with a simpler business model, automation for Doorco is critical because we have such a diverse spread of customers, ranging from one-off prepped doors to containers. Each one is important to us. It’s thanks to the investment we’ve already made on behalf of the supply chain and are continuing to make, we can ensure we’ll continue to raise bar on our customer service and delivery on robust operational targets, whilst staying at the forefront of product quality and new innovation.”

www.door-co.com

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